About Us In August 1990, Baja Fresh® Mexican Grill opened its first restaurant featuring all-fresh, traditional fire-grilled Mexican favorites. Like many who grew up on fast food, we realized that it was time for something else, something different and something FRESH. Baja Fresh continues to be passionate about serving the freshest and high quality food in bright, clean environments. We believe in the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy "Live Fresh" and you'll find this attitude in everything we do. We choose handmade not processed. Farm fresh not tin-canned. Flavor and nutrition over fillers and fads. At Baja Fresh you’ll find eating well is a way of life and a state of mind. We believe in real food made with passion, for real people. Food that’s always prepared by hand from real recipes and real farm fresh ingredients, not pre-packaged. Life should be full of variety, zest and positive energy. Energized by good health and good nutrition. We invite you to Eat Well and Live Fresh by making Baja Fresh a part of your active daily lifestyle.